Training | Workshop | Classes: Social Media Marketing (My Coursez Consultant)
a) What is Social Media Marketing (SMM)?
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations integrated marketing communications plans.
Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion.
b) What platforms can be used for Social Media Marketing?
Social networking sites like Twitter, Facebook, YouTube and Blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted.
By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth.
Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.
c) What the benefits to your business?
1. Increased awareness of the organisation
2. Increased traffic to website
3. Greater favorable perceptions of the brand
4. Able to monitor conversations about the organisation
5. Able to develop targeted marketing activities
6. Better understanding of customers perceptions of their brand
7. Improved insights about their target markets
8. Identification of positive and negative comments
9. Increase in new business
10. Identification of new product or service opportunities
11. Ability to measure the frequency of the discussion about the brand
12. Early warning of potential product or service issues
d) What modules My Coursez offered for this workshop?
My Coursez offered to you is how to create,set-up and maintaining the Social Media in 4 platforms which is on Facebook, Twitter, Youtube and Blogs.
Coming Soon in February 2012!!
Twitter
Twitter allows companies to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages.
Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online.
This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
Facebook
Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it.
These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders.
Blogs
Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can include testimonials and can link to and from Facebook, Twitter and many social network and blog pages.
Blogs can be updated frequently and are promotional techniques for keeping customers. Other promotional uses are acquiring followers and subscribers and direct them to your social network pages.
Youtube
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Your YouTube channel is a critical way to connect with and mobilize supporters for your organization. How can you make the most of the opportunity?
Stay tune on My Coursez blog for opening registration this workshop!
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